Replaced a $10,000/month creative director
A legendary independent label replaced their album rollout creative director with Recoup's AI agents. 3 weeks became 72 hours. $10K/month became $0.
The Challenge
The label was spending approximately $10,000 per month on a creative director for a major album rollout. Responsibilities included developing campaign assets — social media visuals, promotional materials, content calendars, and marketing collateral.
The typical timeline from brief to final deliverables was 2–3 weeks, with multiple rounds of revisions. For a label managing tight release schedules and competing for attention in a crowded market, three weeks of lead time meant either starting campaigns late or stockpiling assets far in advance.
The Solution
Artist context loading
The founding team worked directly with the label to load artist context — brand voice, visual references, song files, audience data — into Recoup's platform.
Full campaign generation
The complete set of campaign assets for the album rollout was generated: social visuals, promotional materials, content calendar — all in a single coordinated session.
Pipeline foundation
The assets didn't just serve one album. They became the foundation for the label's ongoing release pipeline, proving the approach was sustainable — not a one-time trick.
The Results
“We got in 72 hours what used to take us three weeks and $10K. And the assets weren't throwaway — they set the tone for everything we've released since.”
— Label Head of Marketing
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